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Winter 2023 – Dictionary.com’s newly added South Asian Words

Photo from dictionary.comDictionary.com ( www.dictionarycom ) has added new words such as petfluencer, self-coup, trauma dumping in addition to also revising several words by adding more appropriate definitions. Among these additions/revisions, there are 9 South Asian words in the category 'BREAD'. Words such as dosa , roti , chapati and papadum have their definitions added/edited. Based on the article by Nick Norlen, Senior Editor at dictionary.com, he says "As more and more of these varieties become familiar outside of the cultures in which they originated, their names become part of the English lexicon". We have compiled a list of South......

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Lollapalooza and it’s impact to Indian Music & Culture

Photo by Luis Villasmil on UnsplashInitially started as a touring event in 1993, Lollapalooza became a permanent event in 2003 in Chicago, Illinois in the United States. As of now, the festival happens in 8 other countries which include Chile, Brazil, Argentina, Germany, Sweden, and France, and finally found its inception in 2023 in Mumbai, India.  Some of the most famous artists have graced the Lollapalooza stage over the years which include Lady Gaga, Kesha, Kendrick Lamar, The Weekend, Diplo Twenty One Pilots, and many more. Photo by LollaIndia from InstagramThere was a huge buzz when Lollapalooza announced in 2022 that they would be......

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The Elephant Whisperers – A South Indian family, Two baby elephants and an Oscar Nomination

Via Instagram: @theelephantwhisperersVia Instagram: @kartikigonsalvesThere are two nominations for Indian Cinema including a nomination for RRR: Naatu Naatu for the best Original Song category.  The 40-min short film initially released on December 8, 2022 and subsequently on Netflix is about a small family, their love towards each other and their unanimous love for raising elephants. With incredible story telling, stunning visuals and a lot of play and fun with baby elephants, this movie captures the essence of the bond between humans and animals.  One important topic that the film touches on is the problem when humans try to harm elephants.......

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Next Gen Artists of Desi HipHop

When we look at Indian Hip hop scene which started to explode worldwide when Gully Boy came out in 2019, we always think about Divine, Raftaar, Raja Kumari, Yo Yo Honey Singh and Badshah who paved the way but we wanted to highlight here on how the next gen looks like. So, we have chosen 3 artists/artist groups who are propelling the scene right now further mainstream.India’s first all-female hip hop collective and community with rappers, B-girls and Graffiti artist.  The rappers of the collective include Hastagpretty (Preeti N Sutar), Krantinaari (Ashwini Hiremath), MC Mahila (Shruti Raut), JQueen (Jacqulin Lucas),......

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Music Marketing in 2022
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Music Marketing Strategies in 2022

Before the internet came along, the main music marketing strategies for musicians were the radio or good old posters if they couldn't afford an agent or get a recording/distribution deal with one of the labels. Thank the cybergods, it's not the 80s anymore. Without having to spend a fortune (or even leaving your house), you can make sure your music gets the visibility it deserves. If you are an artist (old or new) we have put together 6 Ways to Update Your Music Marketing Strategies. Since this is music marketing, we have categorized these as OLD SCHOOL & NEW SCHOOL......

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Rebranding and Marketing service provided by BridgeM
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BridgeM creates Rebranding and Marketing Strategy for IoT company Energy Metrics

[vc_icon type="fontawesome" icon_fontawesome="fas fa-user-circle" background_style="boxed" hover_effect="pop" title_text_transform="uppercase" title="24.90%" text="Increase in New Users" css_animation="bounceInDown" css_animation_delay="300"]Here, at BridgeM, we create strategic long term goals for companies in the media, music and tech world. Our goal is to make our clients shine bright. If you haven't checked out our 5 small business marketing trends of 2022, check it out here. We are excited to continue our partnership with Energy Metrics, a 11+ year old IoT energy monitoring SAAS company focused on reducing the carbon impact around the globe. [vc_custom_heading text="The task in hand: To rebrand website and increase online visibility via organic marketing channels"......

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