BridgeM exists because South Asian brands in the US deserve better marketing
We are a NYC-based marketing and events agency built specifically for the brands and communities mainstream agencies overlook.
Founded in 2020, BridgeM has worked across industries including media, entertainment, sports, education, technology, and politics — running campaigns that drive real results with audiences that most agencies don’t know how to reach.
The Problem We Solve for South Asian Brands
South Asian brands in the US face a gap that most agencies cannot close. The audience is large, engaged, and underserved. The purchasing power is real. The cultural influence is growing. But mainstream marketing agencies do not understand the context — the communities, the channels, the nuance — and it shows in the results.
BridgeM was built to close that gap. We combine deep cultural knowledge with proven marketing systems to help South Asian brands grow their reach, build their audience, and reach the right customers.
Who We Are
BridgeM was founded by Prahlad Bala, a NYC-based marketing and events strategist with 8+ years of experience in multicultural marketing. Before BridgeM, Prahlad helped sell 3,000+ tickets to a Lucha Libre event at Hulu Theater, drove 1,553 ticket sales across 8 cities for MLS Concacaf Gold Cup campaigns, and helped secure $100K+ in recurring sponsorships for the Hispanic Television Summit for 5+ years.
Since founding BridgeM, he has generated $1M in new business for clients, produced 25+ events, and independently produced CrossOver — a South Asian music event in NYC that brought 170 people to a brand-new stage built from scratch.
The through-line across all of it: specificity is a strategy. BridgeM knows South Asian audiences because we are part of them.
Content Partner
Elsewhat Entertainment
