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Lollapalooza and it’s impact to Indian Music & Culture

Photo by Luis Villasmil on UnsplashInitially started as a touring event in 1993, Lollapalooza became a permanent event in 2003 in Chicago, Illinois in the United States. As of now, the festival happens in 8 other countries which include Chile, Brazil, Argentina, Germany, Sweden, and France, and finally found its inception in 2023 in Mumbai, India.  Some of the most famous artists have graced the Lollapalooza stage over the years which include Lady Gaga, Kesha, Kendrick Lamar, The Weekend, Diplo Twenty One Pilots, and many more. Photo by LollaIndia from InstagramThere was a huge buzz when Lollapalooza announced in 2022 that they would be......

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Next Gen Artists of Desi HipHop

When we look at Indian Hip hop scene which started to explode worldwide when Gully Boy came out in 2019, we always think about Divine, Raftaar, Raja Kumari, Yo Yo Honey Singh and Badshah who paved the way but we wanted to highlight here on how the next gen looks like. So, we have chosen 3 artists/artist groups who are propelling the scene right now further mainstream.India’s first all-female hip hop collective and community with rappers, B-girls and Graffiti artist.  The rappers of the collective include Hastagpretty (Preeti N Sutar), Krantinaari (Ashwini Hiremath), MC Mahila (Shruti Raut), JQueen (Jacqulin Lucas),......

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Music Marketing in 2022

Music Marketing Strategies in 2022

Before the internet came along, the main music marketing strategies for musicians were the radio or good old posters if they couldn't afford an agent or get a recording/distribution deal with one of the labels. Thank the cybergods, it's not the 80s anymore. Without having to spend a fortune (or even leaving your house), you can make sure your music gets the visibility it deserves. If you are an artist (old or new) we have put together 6 Ways to Update Your Music Marketing Strategies. Since this is music marketing, we have categorized these as OLD SCHOOL & NEW SCHOOL......

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