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Thumbnail - AAPI/AANHPI

Marketing to the thriving AANHPI/AAPI audience

A thriving and complex market: The AAPI/AANHPI (Asian American and Pacific Islander/Asian American, Native Hawaiian, Pacific Islander) community is a driving force in the U.S. consumer market. But here's the catch: AAPI/AANHPI isn't a single group. It's a vibrant tapestry of ethnicities, languages, and traditions. According to Nielsen, the growing population of the specific group has a projected buying power of a whopping $1.6 trillion in 2024 and its steadily growing.  So, how do you tailor your marketing to resonate with this diverse audience?Here's a cheat sheet to get you started: Respect the Nuances:  Don't treat AAPI/AANHPI as a monolith. Research......

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BridgeM & ATMA Global - LinkedIn Community Building

LinkedIn community building for Atma Global

Unlocking LinkedIn Community Building Potential for Atma Global To propel Atma Global's online presence, BridgeM implemented a multifaceted LinkedIn marketing strategy: Organic Growth & Thought Leadership: Our team crafted compelling content that showcased Atma Global's expertise. This content, targeted towards their ideal audience on LinkedIn, organically expanded their reach and established them as thought leaders in the global learning space. Strategic Content Calendar: BridgeM developed a content calendar brimming with informative articles, insightful videos, and thought-provoking discussions. This valuable content not only educated the audience but also sparked conversations and nurtured leads. Laser-Focused Paid Advertising: BridgeM wielded the power of LinkedIn's paid advertising......

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BridgeM & Hispanic Television Summit - Multicultural Event Management

Event Management for Hispanic Television Summit

End-to-end Multicultural Event Management BridgeM provided the end-to-end event operations for the Hispanic Television Summit. We have been successfully managing operations of this event for 3 years (2020,2021 and 2023).  This included: Speaker & Sponsor Communication: A communication bridge, facilitating seamless exchanges between speakers, sponsors, and event organizers. This ensured speakers felt supported and sponsors had opportunities to showcase their value effectively. Compelling Event Presentations: Our team crafted engaging presentations for the event according to the run-of-show which ensure a smooth flow of the event without any glitches. Event Marketing: In addition to operations, we assisted in developing an email......

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