CrossOver Projects: Next-gen South Asian artists & artistry

CrossOver - South Asian Artists & Artistry

BridgeM hosted its first-ever in-house music event, CrossOver Project #1 in the heart of Times Square in New York City! This innovative concept celebrates the South Asian artists & diaspora by uniting artists and brands to elevate the cultural experience.

CrossOver isn’t just about music; it’s a bridge between tradition and innovation, where captivating melodies and unique mixology redefine the concept of a night out.

CrossOver Project #1: Indo House & Techno

The inaugural event, Indo House & Techno, shined a spotlight on three talented artists/producers from the South Asian diaspora who are pushing boundaries and shaping the future of the music scene.

Taking Care of Every Note: BridgeM’s Event Expertise

  • End-to-End Operations: From venue selection and logistics coordination to vendor management and seamless execution, we ensured a smooth and successful event.
  • Artist Relations: Building strong relationships with the featured artists is key. BridgeM facilitated communication and ensured their needs were met throughout the process.
  • Ticketing & Registration: We streamlined the ticketing and registration process, making it easy for attendees to secure their spot.

Spreading the Word: Targeted Marketing for the Event

  • Engaging Website & Social Media Presence: We created a dedicated website and social media channels to showcase the event’s concept, highlight the featured artists, and generate excitement.
  • Targeted Instagram Ads: We utilized paid Instagram advertising to reach a relevant audience within the South Asian community and music enthusiasts, ensuring a diverse and engaged crowd.

Check out the results!

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