CrossOver Projects: Next-gen South Asian artists & artistry
![1 CrossOver - South Asian Artists & Artistry](https://37r3ef.p3cdn1.secureserver.net/wp-content/uploads/2024/04/1-4-600x360.jpg)
BridgeM hosted its first-ever in-house music event, CrossOver Project #1 in the heart of Times Square in New York City! This innovative concept celebrates the South Asian artists & diaspora by uniting artists and brands to elevate the cultural experience.
CrossOver isn’t just about music; it’s a bridge between tradition and innovation, where captivating melodies and unique mixology redefine the concept of a night out.
CrossOver Project #1: Indo House & Techno
The inaugural event, Indo House & Techno, shined a spotlight on three talented artists/producers from the South Asian diaspora who are pushing boundaries and shaping the future of the music scene.
SHNKR
AAG
Taking Care of Every Note: BridgeM’s Event Expertise
- End-to-End Operations: From venue selection and logistics coordination to vendor management and seamless execution, we ensured a smooth and successful event.
- Artist Relations: Building strong relationships with the featured artists is key. BridgeM facilitated communication and ensured their needs were met throughout the process.
- Ticketing & Registration: We streamlined the ticketing and registration process, making it easy for attendees to secure their spot.
Spreading the Word: Targeted Marketing for the Event
- Engaging Website & Social Media Presence: We created a dedicated website and social media channels to showcase the event’s concept, highlight the featured artists, and generate excitement.
- Targeted Instagram Ads: We utilized paid Instagram advertising to reach a relevant audience within the South Asian community and music enthusiasts, ensuring a diverse and engaged crowd.
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Check out the results!
![Home Header Image & CTA Image](https://37r3ef.p3cdn1.secureserver.net/wp-content/uploads/2024/04/2024-BridgeM-Website-1920x1280-1-jpg.webp?time=1722015558)