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College grads and events: A mutually beneficial partnership

College Grads and Events: A Mutually Beneficial Partnership

College grads can be a valuable asset to any event, offering a unique blend of energy, enthusiasm, and fresh perspectives. Here are some ways they can contribute and get started with their early careers, along with the advantages and opportunities for both parties:Advantages for College Grads: Gain Practical Experience: Participating in events can provide students with hands-on experience in various fields, such as event planning, marketing, or public relations. This experience can be invaluable when entering the job market. Build Professional Networks: Events offer excellent opportunities for college grads to connect with industry professionals, potential employers, and like-minded individuals. Networking......

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B2B Event- Posting Live

B2B Events: Posting live helped us with greater online reach

In today's digital age, capturing the essence of an event and sharing it with a wider audience is more important than ever. When discussing B2B events and strategy, we all talk about sales and marketing complimenting each other all the time and events are the perfect place where they meet, work together, with the sole purpose of attracting new business.  How live posting helped NYC TV Week reach more audience: Recently, we had the pleasure of managing social media for the NYC TV Week, a four-day conference focused on the future of television. The event featured keynote speakers, panel discussions,......

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Culture Conscious Content for multicultural marketing

Multicultural marketing that resonates

Have you stumbled upon the term "Culture Conscious Content (CCC)" in your marketing journey? It is a key concept to create a successful multicultural marketing campaign when you are trying to reach diverse audiences.  How do we define Culture Conscious Content (CCC)? Culture Conscious Content (CCC) is crafted to engage and convert multicultural audiences by weaving in culturally relevant elements. It’s your message, design, and approach – tailored for a specific audience, online or offline. Why CCC Matters: Here at BridgeM, we work with many multicultural and minority-owned organizations. For them, connecting with diverse audiences is mission-critical. But how do......

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Marketing to the thriving AANHPI Audience

Marketing to the thriving AANHPI/AAPI audience

A thriving and complex market: The AAPI/AANHPI (Asian American and Pacific Islander/Asian American, Native Hawaiian, Pacific Islander) community is a driving force in the U.S. consumer market. But here's the catch: AAPI/AANHPI isn't a single group. It's a vibrant tapestry of ethnicities, languages, and traditions. According to Nielsen, the growing population of the specific group has a projected buying power of a whopping $1.6 trillion in 2024 and its steadily growing.  So, how do you tailor your marketing to resonate with this diverse audience?Here's a cheat sheet to get you started: Respect the Nuances:  Don't treat AAPI/AANHPI as a monolith. Research......

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