X
X
top
X
A guide to Generative Engine Optimization (GEO)

A Guide to Generative Engine Optimization (GEO)

We live in an era of constant evolution, where new trends emerge daily in the dynamic world of digital marketing. One such trend gaining significant traction in late 2024 and now in 2025 is Generative Engine Optimization (GEO). Recognized as a key trend by the Digital Marketing Institute, GEO focuses on optimizing your online content to excel in the burgeoning realm of AI-powered search.What is GEO and why does it matter? Think of it this way: just as you optimize your website for traditional search engines like Google, GEO focuses on optimizing for AI search engines such as ChatGPT, Perplexity,......

Continue reading

AI prompts for Marketing

AI Prompts for Marketing

The most important topic for 2025 and beyond is AI. We have already listed the AI tools that we use. Check that out here. With the tools that we have right now, one of the key learnings that every marketer should focus on getting trained for better use of those tools is Prompt Engineering. So, what is prompt engineering?Why are AI prompts important?  Generative AI like all Learning Language Models need clear, detailed instructions to perform tasks. It is created to mimic human behavior. For example, let’s say you are creating artwork for an online ad. The first draft does......

Continue reading

© 2025 Bridge-M LLC - All rights reserved