In today’s digital age, capturing the essence of an event and sharing it with a wider audience is more important than ever. When discussing B2B events and strategy, we all talk about sales and marketing complimenting each other all the time and events are the perfect place where they meet, work together, with the sole purpose of attracting new business. 

How live posting helped NYC TV Week reach more audience:

Recently, we had the pleasure of managing social media for the NYC TV Week, a four-day conference focused on the future of television. The event featured keynote speakers, panel discussions, and sessions on advertising, next-gen TV, and Hispanic TV, with industry giants like Google TV, Nielsen, CNN, and PBS in attendance.

Our Goal:

The aim of the project was to not only increase followers but also to foster a vibrant online community. To achieve this, we employed a dedicated team member to attend each session, capture key takeaways, and share live updates on social media platforms like LinkedIn and X.

You can see the full results here. See some of the results below:

Here are some of the key advantages of live posting and how it can help your brand grow:

Real-time Engagement:

• Immediate connection: Live posts create a sense of immediacy and allow viewers to feel like they are part of the event.
• Increased interaction: Viewers can ask questions, share their thoughts, and engage with your brand in real-time.
• Enhanced engagement: Live posts often receive higher levels of engagement compared to pre-recorded content.

Authenticity and Transparency:

• Behind-the-scenes glimpse: Live posts offer a behind-the-scenes look at your event, building trust and authenticity with your audience.
• Transparency: Live content can help demonstrate the genuine nature of your brand and event.

Wider Reach:

• Algorithm boost: Social media platforms often prioritize live content, giving it a boost in visibility.
• Increased shares: Engaging live content is more likely to be shared, expanding your reach to new audiences.

Valuable Content:

• Event highlights: Live posts capture the key moments and highlights of your event, providing valuable content for your audience.
• On-demand access: Saved live videos can be shared and viewed later, offering a convenient way for people to catch up on the event.

Measurable Results:

• Analytics: Social media platforms provide detailed analytics for live posts, allowing you to track engagement and measure the impact of your content.
• ROI: By analyzing the data, you can assess the return on investment (ROI) of your live posting efforts.

By incorporating live posting into your B2B events, you can create a more engaging and memorable experience for your audience while also boosting your brand’s visibility and reach.