Social Media Marketing for NYC TV Week 2024
Social media marketing for a 4-day conference focused on the Business of Television
What goes into a social media marketing strategy for a B2B event? How many days of the week should you post? One simple strategy that we implemented got us 100+ followers in 30 days. Keep reading!
NYC TV Week, a premier event for the TV, Media, and Entertainment industry, consists of 3 conferences (Advanced Advertising Summit, Next TV Summit, Hispanic Television Summit) and an award ceremony (TV Week 40 Under 40). It took place from September 9th to 12th, 2024. As the social media managers for this prestigious event, our team played a pivotal role in amplifying its reach and engagement. The event is produced by Schramm Marketing Group.
Our primary objectives were to:
- Manage social media across LinkedIn, Twitter, and Instagram for over 60 days leading up to the event.
- Engage with speakers, honorees, and sponsors online.
- Provide live posting from the event.
- Boost event reach across social platforms.
- Increase social media followers.
To achieve these goals, we implemented a strategic approach that combined engaging content, consistent posting, and effective operations.
- Content: We recognized the importance of visually appealing content in capturing the essence of NYC TV Week. Therefore, we created an equal mix of images and videos for our posts, ensuring a well-rounded online experience. Leveraging historical data on user interactions, we carefully selected posting times to maximize reach on each platform.
- Live Posting – A Powerful Tool: One of our key strategies was live posting during the event sessions. By providing “key takeaways” from each session, we fostered conversations among the audience and speakers, significantly boosting reach and engagement.
- Behind-the-Scenes Operations: Beyond social media management, our team also managed the entire sponsorship lifecycle. From initial outreach to contract generation and on-site arrangements, we ensured a seamless experience for all sponsors.
Our social media marketing strategy resulted in increased followers, higher engagement rates, and a broader reach for the event.
Check out the results!
About NYC TV Week:
A premier event dedicated to the business of television, which offered three days of dynamic content and unparalleled networking opportunities for senior executives across streaming, broadcast, and cable.
Presented by industry-leading brands Next TV, Broadcasting+Cable, and Multichannel News, this event delves into the most pressing topics and trends in the industry. During the three days the event explores key issues such as Addressable Advertising, FAST, AI, Distribution, the Hispanic market, Measurement, and much more.
About 40 Under 40:
The awards program is supported by Broadcasting + Cable and Multichannel News and showcases the pioneering people that are pushing the boundaries of innovation in the industry.
From OTT, cross-platform and new metrics, to big data, digital disruption and economic challenges – the development and delivery of content is transforming like never before. Who’s at the forefront of this revolution in the industry? A special group of creative, imaginative, tech-savvy, visionaries with new perspectives and game-changing ideas.
