Celebrating Women in Media at Multichannel News Wonder Women NYC Awards 2024

This year, BridgeM was honored to have helped the Wonder Women NYC Awards to amplify their message and celebrate these remarkable women through a comprehensive social media strategy.

The Wonder Women NYC Awards are a prestigious event recognizing the incredible achievements of women in the media and entertainment industry and produced by Multichannel News, a leading monthly publication on TV & Media industry by Future PLC. These inspiring leaders are making waves with their innovative ideas, unwavering commitment to equality, and dedication to leading their teams and organizations.

Our Social Media Strategy – Instagram for buzz and LinkedIn for reaching professionals:

• Building Buzz with a 30-Day Content Calendar: A dynamic 30-day content social media calendar was developed specifically for Instagram and LinkedIn – the two key platforms for reaching the awards’ target audience. This engaging content mix included:
  • Empowering Stories: We showcased the journeys of past and present honorees, highlighting their achievements and inspiring others.
  • In-Depth Interviews: Thought-provoking interviews with the Wonder Women offered insightful perspectives and sparked conversations on social media.
  • Exclusive Behind-the-Scenes Peeks: We generated excitement by sharing glimpses of the awards ceremony preparations, creating a sense of anticipation.

• LinkedIn: Reaching the Industry Insiders: We knew that LinkedIn was the go-to platform for connecting with industry professionals and executives. Our strategy included:

• • Weekly Content Cadence: A consistent posting schedule ensured the Wonder Women NYC Awards remained top-of-mind on LinkedIn throughout the campaign.
  • Content Diversity: We didn’t just rely on original content. Strategic reshares of sponsor and honoree content amplified our reach within the target audience.

• Targeted Instagram Growth: A Tri-State Takeover: To further expand the Wonder Women NYC Awards’ reach, BridgeM created a brand-new Instagram page. This page served as a central hub for all things Wonder Women, attracting a wider audience with similar interests.

To ensure maximum impact, we ran targeted paid advertising campaigns                    across the tri-state area (NY, CT, MA, NJ, PA). This ensured the message                    resonated with a geographically relevant audience, attracting new supporters            and raising awareness for this prestigious event.