When we started BridgeM as a marketing agency, our mission was clear: to help multicultural and small businesses thrive in the digital world. With a focus on marketing and events, we’ve learned a lot over the past four years. From successful campaigns to unexpected challenges, we’ve faced it all. Here are the top 5 lessons we’ve learned along the way:

Prepare for the Worst

• Plan ahead: Always have a solid plan in place, whether it’s for an event or a campaign.
• Think ahead: Anticipate potential challenges and have backup plans ready.
• Be Prepared: Document everything and have solutions for different scenarios.

 Don’t Hesitate to Adapt

• Stay updated: Keep up with the latest trends and technologies.
• Be Flexible: Adapt your strategies as needed to leverage new opportunities.
• For example, if you are running a multichannel campaign on social (Facebook, LinkedIn), you need not go into individual platforms to execute each of them. That takes time. Use a social media management platform like Brandwatch if you have the budget or you can try free tools like buffer just to get started. Check out this post from Zapier for the 12 best AI social media management platforms.   

Spread Your Marketing Budget

• Diversify: Don’t rely solely on social media. Explore other channels like partner marketing, out-of-home, influencer marketing, and email.
• Consider your audience: Choose channels that align with your target audience. For example, partner and event marketing work well for B2B, while influencer marketing is effective for B2C.

Social Media Strategy: Organic and Paid

• Be consistent: Post regularly on your chosen social media channels.
• Use paid campaigns: Consider paid campaigns for specific promotions or to reach a larger audience.
• Combine both: A balanced approach of organic and paid social media can yield the best results.

By learning from our mistakes and applying these lessons, we’ve been able to steadily grow BridgeM as a marketing agency. As we mentioned before, we are catered towards assisting multicultural and small businesses thrive in this chaotic digital world.