NYC TV Week, a premier event for the TV, Media, and Entertainment industry, consists of 3 conferences and an award ceremony. It took place from September 9th to 12th, 2024. As the social media managers for this prestigious event, our team played a pivotal role in amplifying its reach and engagement. The event is produced by Schramm Marketing Group.

Primary objectives:

– Manage social media across LinkedIn, Twitter, and Instagram for over 60 days leading up to the event.
– Engage with speakers, honorees, and sponsors online.
– Provide live posting from the event.
– Boost event reach across social platforms.
– Increase social media followers.

Approach:

Mix of photo and video content based on the platform
Data driven posting schedule
Live posting from the event