We’re a passionate, minority-owned marketing agency headquartered in NYC, dedicated to empowering multicultural brands. Since the uncertain times of 2020, we have been crafting innovative digital and real-world experiences that resonate with diverse audiences. 

The early 2018/2019 timeframe witnessed a surge in the adoption of “multicultural” within the US media and entertainment landscape. This coincided with the rise of multicultural brand owners and creators, fueling a digital content boom. Traditional marketing tactics, however, proved increasingly ineffective in reaching these diverse audiences.

The culprit? A lack of authentic storytelling and a dearth of marketing expertise that truly understood multicultural consumers. Recognizing this gap, we, a team of multicultural marketers and content creators ourselves, leveraged our experience to revolutionize the way brands connect with these dynamic audiences.