Social Media Marketing for NYC TV Week
NYC TV Week is one of the television industry’s premier annual events — four days of conferences, award ceremonies, and industry conversations in New York City covering Advanced Advertising, Next TV, and the Hispanic Television Summit. BridgeM managed the full social media strategy before, during, and after the September 2024 event, handling LinkedIn, Instagram, and X across 60+ days for Schramm Marketing Group.
What we did.
Social media strategy and management across LinkedIn, Instagram, and X for over 60 days. Platform-specific content formats, data-driven posting schedules, direct engagement with speakers, honorees, and sponsors, and live posting from the event floor throughout all four days. BridgeM grew the NYC TV Week LinkedIn following by 240 during the campaign period and generated 25,096 total impressions.
The Approach
- Platform-specific content — photo and video formats tailored to each channel
- Data-driven posting schedule — optimised for audience activity windows
- Speaker and sponsor engagement — direct interaction to drive reshares and reach
- Live event coverage — real-time posting across all four days
- Follower growth — organic community building through consistent engagement
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Details & Info
BridgeM managed social media for NYC TV Week 2024 — a 4-day television industry conference in New York City. LinkedIn, Instagram, and X. 60+ days of content management. Live event coverage. 25,096 impressions. 240 new followers.
