Did you know?
“Desi daaru” now has a new meaning
Rupee Beer, the first Indian-inspired beer to bridge the gap between world cuisine and craft brewing.
Who even came up with this? (You know it’s a smart idea!!)
It was created by brothers Van and Sumit Sharma (brothers of “drinkstructions”), sons of Punjabi restaurateurs who have been in the business for over 45 years.
Van (left) and Sumit Sharma. (Photo by Jackie Ricciardi/Boston University Photography)
The Sharma brothers were frustrated that they could not find any good Indian beer in Maine, the least diverse state in America. (Too much frustration leads to necessary innovations.)
They decided to create their own beer and set out to change the food and beverage industry in a bold and diverse way.
The Sharma brothers partnered with global craft brewing legend Alan Pugsley, a 40+ year master beer brewer, lover of Indian food, and creator of over 80+ global beer brands. Together, they created Rupee Beer, a beer that rewrites everything society understands about craft lager as it relates to spicy world cuisine.
Here are some things to know about the beer (warning: reading beyond this will make you crave desi beer & butter chicken)
- Rupee is a multi-award winning lager at 4.75% ABV that is specially crafted to pair with Indian, spicy, and world flavors.
- It is brewed with premium ingredients, including rice, maize, malted barley, and three types of hops.
- It has a lower carbonation level than most beers, which makes it less fizzy and more enjoyable with Indian food.
- It has a distinct full-bodied flavor that is perfect for pairing with spicy dishes.
- It is available in over 20 countries around the world.
- It is quickly becoming a favorite among beer lovers everywhere.
If you want to pair it with some of the spicy Indian foods, here are restaurants (in New York City) where you can pick up your favorite dishes from.
Five South Asian Restaurants in the NY Time Top 100 Restaurants of NYC List